4th March 2016, 9:00 – 16:30

 Radisson Blu Hotel, Bucharest

BusinessMark and Cannes Lions Office in Romania are pleased to announce the 2016 FMCG conference – ”The Best of FMCG”. The conference is designed to gather specialists of the field in order to discuss about trends, strategies, legendary case studies and how to build a strong relationship with the consumer.

”The Best of FMCG” will take place at Radisson Blu Hotel in Bucharest on the 4th of March 2016 and is targeted towards brand managers, marketing, PR and communication managers, general managers and entrepreneurs.

 

SCHEDULE

 

 

09:00 – 09:30  Registration & Creativity-driven results (projection)

09:30 – 11:00  SESSION I: STRATEGY IN FMCG

11:00 – 11:30  Business Coffee Break

11:30 – 14:00  SESSION II: THE CONSUMER’S UNIVERSE

  Global brands that “speak” Romanian fluently

  Romanian brands with charisma, relevance and seduction power

14:00 – 15:00  Business Lunch

15:00 – 15:45     Creativity- driven results (projection)

 

SESSION 1

 

09:30 – 11:00  SESSION I: STRATEGY IN FMCG

  • Major Trends in FMCG

       TEODORA MIGDALOVICI Cannes Lions Ambassador & international public speaker

  • Design

       LANA DUMITRU in dialogue with Teo Migdalovici about intelligent brands, magnetic design and delightful shopping

  • To eat or to shop? This is the question

       MIHAELA MUREȘAN, Marketing Communication Manager, IKEA South East Europe –   Croatia, Romania, Serbia & Slovenia

  • Innovation in the cleaning Universe

       MIHAELA PĂDURARU, Project Manager, ”Produsul Anului”

 

SESSION 2

 

11:30 – 14:00  THE CONSUMER’S UNIVERSE

  • Global brands that “speak” Romanian fluently

STELA TODERAȘCU, Commercial Marketing Manager, AVON Romania & Moldova

CĂTĂLINA MARIN, Senior Brand Manager, Hochland

  • Romanian brands with charisma, relevance and seduction power

ANCA TIȚA, Brand Manager, Alka

LUCIA COSTEA, Managing Partner, Secom

BIBIANA STANCIULOV, Owner, Sonimpex Topoloveni

  • Luxury made public

 JOSEPH HADAD, Chef, Joseph Restaurant

 Afla mai multe despre speakerii evenimentului

 

UN EVENIMENT

BusinessMark                 CANNES LIONS ROMANIA        

 

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